An overview of two Aletheia ValuesBase differentiators - both Audience and Messaging Intelligence - as well as a sample output (QSR Values Case Study / State of Dining Out podcast.)
Repository of general resources and reference materials, organized by topic into modules.
This video series will take you through the basics of ValuesFinder: - Scoring, Benchmarks, Suggestions & Write My Text - Phrase Lists & Magic Words - CompareIQ = Collections And then it's time to get in the tool! - Login instructions - Score 3 pieces of content (use a current client's assets or get creative) - Create a benchmark - Explore Suggestions > Magic Words - Try Write My Text - Check out Collections